Toronto 4-piece Neon Bloom has been on our radar for a while now, and what better way to celebrate their latest video with a premiere here at The iM. If you’re not familiar with the music, your day is about to get a whole lot better.
Back in early November, the indie-pop outfit dropped the infectious Still Life EP. The 4-song effort really packs a punch, and Tangerine is the icing on the cake. The song conjures up memories of 90s trip-hop acts like Morcheeba and Zero 7.
In the video clip below, you’ll find scenes of everyday life in the Cuban capital of Havana, including its incredible architecture and classic cars of the 40s and 50s. It was filmed by band member and videographer Fred Yurichuk early last year, before the Covid-19 outbreak. More about the song and video:
“Unlike other songs on the EP, ‘Tangerine’ offers an escape from the grim realities of late, focusing instead on sensual experience and lost love. In keeping with the romantic theme of the song, the music video is a montage of scenes depicting the everyday lives of people living in the photogenic city of Havana. Full of lovely pastels and stunning architecture, with splashes of colour punctuating the scenery, Yurichuk’s video allows the viewer to visually experience Havana from afar. At a time when we are all confined to our immediate “bubbles”, this video offers a way to vicariously experience another city and way of life.”
Check out the video in the embed, and look out for this bunch going forward. It’s safe to say Neon Bloom is here to stay.
If you dig this, you might like “Alaska Reid – Warm”